Carpe diem. Seize the day.
In this book, How to make Big Money in your own Small Business, Jeffrey J. Fox suggests all small business owners learn some Latin. The book is filled with short chapters, each giving you an entertaining piece of advice and or encouragement. Carpe diem. You can’t change yesterday, you have today and tomorrow to improve your business.
Starting and running a business is not easy, you will have one problem after another and there will be plenty of people telling you why your idea won’t work or the business will fail. Fox doesn’t deny this, but says “Aspirando et perseverando” (Aspire and persevere).
Some advice is very straight forward – don’t kid yourself into thinking you will have the self discipline to work out of your home. He says we can’t compete with the distractions of the refrigerator, the door bell and taking our pet ferrat for a walk. Any tax deduction we receive will be negated by a reduction of productivity which comes with the home office.
It’s ok to Strike out often. No wait, Fox said not to worry about the failures, keep trying. It is the successes that matter and if you don’t keep trying, the successes will not arrive.
The 60-30-10 rule is offered as a powerful allocation tool. Where should you spend your time. Treat your time like you would your money, invest carefully. This rule can be applied at a high level to running your business with the recommendation to spend 60% of your time on marketing and selling.
Another great chapter in this book is the one with the Small Business Owner’s Success Blueprint. Fox defines a step by step blueprint for your business, ending in “You must start selling and never stop”.
I enjoyed the book and found myself looking to see what other books he has written.
Books by Jeffrey J. Fox:
How to make Big Money in your own Small Business
How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Secrets of Great Rainmakers: The Keys to Success and Wealth



